For more than 60 years, the Retail Jewelers Organization (RJO) has brought together independent retail jewelers and trusted vendor partners with a shared purpose: to strengthen businesses, build meaningful relationships, and create lasting success. As a member-owned cooperative, everything we do is designed with our members’ best interests at heart.
At RJO, we are guided by four core pillars that define who we are and how we serve:
Patronage
Dividend
Our members don’t just participate, they benefit directly from the success of the organization. Through our patronage dividend, profits are returned to members based on their engagement and purchases, reinforcing the value of being part of a cooperative built for jewelers, by jewelers.
Buying
Power
Together, we are stronger. RJO leverages the collective strength of its membership to negotiate competitive pricing and favorable terms with top-tier vendors. This unified buying power allows members to maximize margins while offering exceptional quality and value to their customers.
Education &
Experiences
We believe that growth never stops. From industry-leading speakers and workshops to hands-on learning experiences and peer-to-peer knowledge sharing, RJO is committed to equipping members with the tools, insights, and strategies they need to thrive in an evolving marketplace.
Family &
Community
Perhaps our most defining pillar is the sense of community. RJO is more than an organization—it’s a family. Built on trust, collaboration, and genuine connection, our network of members and vendors supports one another through every stage of business and life.
At its core, RJO is about connection, opportunity, and shared success. When you join RJO, you’re not just joining a buying group—you’re becoming part of a legacy rooted in partnership, progress, and purpose.
OUR APPROACH:
Everything we do at RJO begins with listening. Whether we’re planning a buying show, developing member programs, or strengthening vendor partnerships, we start by understanding the needs, goals, and challenges of our membership. This discovery-driven approach ensures we’re building experiences and opportunities that truly serve our community.
Once we have a clear vision, we bring together the right people—our team, trusted partners, and industry experts—to execute with intention. From start to finish, we prioritize transparency, alignment, and communication so every initiative delivers meaningful value. By staying focused on our members’ success, we create programs and events that not only meet expectations, but move the entire organization forward.