RJO First is a phrase we use all the time. It means we always want our members to consider buying product from RJO vendors before they go anywhere else. Whether it is looking for a custom job, adding a new line, or looking for a particular type of service vendor, we encourage them to buy first from their RJO vendors. When our members buy through our vendors, their patronage dividend goes up..it's win/win! In order to remind our members of the great things our vendors have to offer, we make sure to provide many opportunities for our vendors to get their logo and name out to our members.